Picktly logoPicktlyGet the best deals
Citi Custom Cash Card

Citi Custom Cash Card Review

Aaron Ross
By Aaron Ross · Deals & Finance Writer
Reviewed June 17, 2026

Earns 5% back automatically in your top spending category each month — no opt-in.

#cash-back#no-annual-fee#rotating-category#welcome-bonus

Overview

It quietly hands you 5% cash back on your highest-spend eligible category every billing cycle, whether that's groceries, gas, or dining. No annual fee and a welcome bonus sweeten the deal.

Why we picked it

  • Our take: Best value.
  • Price range: $0/yr.
  • Where to buy: Citi.
Aaron Ross
Aaron Ross
Deals & Finance Writer

Aaron digs into offers, cards, and software so you don't have to read the fine print. He flags the genuinely good deals and the traps.

How it compares

Citi Custom Cash Card vs. other Credit Cards picks.

ProductOur takeHighlightFrom
Citi Custom Cash Card(this page)Best value$200 cash back welcome bonusCitiApply →
Chase Sapphire PreferredBest travel cardBig points bonusChaseApply →
Capital One Venture RewardsBest for simplicityMiles bonusCapital OneApply →
Discover it Cash BackBest valueUnlimited Cashback Match — all first-year cash back doubledDiscoverApply →

More Credit Cards picks

Discover it Cash Back

No annual fee, 5% rotating categories, and Discover doubles all your cash back the first year.

Highlight
Unlimited Cashback Match — all first-year cash back doubled
From
Discover